Baby Dolly Represents!

Jerry O'Connell was spotted with his two darling girls earlier paying a visit to buddy, Josh Duhamel. We were so thrilled to see Dolly representing her mommy's old stomping grounds and sporting her slip-on Sweet Shoes. They are adorable on her!

My fav is in the second photo. Jerry and Josh are looking at her feet and talking about how cute her Sweet Shoes are.....well, a girl can dream can't she!:)

Sweet Shoes at ABC Kids Expo- Las Vegas

Sweet Shoes is pleased to announce we will be exhibiting our line at the ABC Kids Expo for the first time this October. We are thrilled to be a part of this annual event that takes place at the Las Vegas Convention Center. Expo product range includes gear, toys, fashion, furniture, and the list goes on. It is a great one stop shopping event for store owners. The show is two levels, so bring your running shoes and come check us out upstairs at booth number 4613 in the first time exhibitor section.
We will be unveiling our new Spring 2011 sandals.
Hope to see you there!

Happy Customer...Happy Company!!!

We were so thrilled to receive the most flattering email from a happy customer yesterday, and so touched that she took the time to share this with us that we had to share with you!

"Well, my little Bean has finally given up trying to squish her growing feet into her larger three pairs of well worn Sweet Shoes and we put them away yesterday as she rocked and hugged them saying, "Lily love sooo much!"

"Nothing yet has compared to your Sweet Mary Janes and beloved Purple Two Tone Sweet Shoes! Good grief! You'd think I was putting away her favorite teddy bear!!"

"We had oddles of compliments on her Sweet Shoes and I don't think there was a single time we wore them out that we weren't asked where we got them! Lily filmed two Huggies commercials last Fall in NYC and everybody on the set who saw those shoes loved them!"

"Thanks for making the perfect shoe for my little Bean for the first 2 years of her little life. We've been spoiled!"

Thank you again Cynthia for sharing this with us and so sorry Lily that we don't have any Sweet Shoes that fit you anymore! Just another indication that we need to make bigger sizes!!

Got Sweet Shoes?

Does your baby, Got Sweet Shoes? These darling little Got Milk? models have theirs and apparently they are their favs.

We recently received a lovely email from their beautiful mama, Rebecca Romijn, telling us that Sweet Shoes teal metallic Sweet Janes were her adorable twins, Dolly and Charlie's, favorite shoes.

"They have become their faves, and sadly they are now growing out of them.....small price to pay to watch my daughters experience the joy of their first favorite pair of shoes."

A bonus is she went to college in our hometown! We love it!

"As a former Banana Slug, born and raised in Berkeley, I'll see to it that the Sweet Shoes are worn with much Santa Cruz pride."

Sadly, the 18 month old girls are nearing the end of our size bracket! Guess we'll have to start working on those larger sizes!

Fashion Feature-Kicky Pants & Sage Creek Organics

Kicky Pants-Bamboo Striped Collared Tee



Sage Creek Organics-Organic Cargo Pants

Sweet Shoes-Navy Wave Skate Shoes

Kicky Pants-Bamboo Koi Fish Tee

Sage Creek Organics-Organic Plaid Short

Sweet Shoes-Big Wave Slips in Navy/Teal

We are getting back in action with the fashion feature segments after a break for the summer. We would love to have your feedback and suggestions, so feel free to comment or send us a message at info@sweetshoes.net
Organic sure has come a long way from natural color and limited availability. Kicky Pants and Sage Creek Organics are perfect examples of how far the eco-friendly movement has come in fashion for your little ones. Bright colors and fun prints are the theme for these two Los Angeles based lines.
Kicky Pants was started by a mother of two, Erin Cloke, while on bedrest with her youngest child. Just goes to show you what can come of idle time. The family affair is run by she and her husband Nick. We love it. Keep up the great work. All fabrics are dyed, cut and sewn in Los Angeles.
Sage Creek Organics is another family owned and operated business with the commitment to providing quality eco-friendly clothing. They proudly support many charites.
With the exception of Sweet Shoes, the above fashions can be found at www.whateverybabyneeds.com a website committed to earth friendly fashion, gear and decor.
We paired them with our hemp Big Wave Slip-ons and our navy skate shoes.
For Sweet Shoes retailers visit www.sweetshoes.com

ENK New York-Children's Club

Last week was the August edition of the Children's Club NY show. Thank you to all of our retailers who came out to see us and welcome newbies. It was great to see those of you we know and put faces with voices to those we had not met. We apologize for not having spring ready to view yet, samples should be arriving in the next few weeks. We will be sure to get the images out to everyone as soon as they are available. We are very excited to be introducing sandals and artist editions(we will provide more details on this later) to the line.
We are also thrilled to have discovered some great new brands for our fashion features. Can't wait to share!!!

Fashion Feature-Velvet & Tweed Girls

V&T's Layered Voile Dress

Sweet Shoes Silver Metallic Sweet Janes

V&T's Yellow Blooms Tank

V&T's Gray Gingham Bow Short

Sweet Shoes Pearl Metallic Sweet Janes

Sweet Shoes 2 Tone Sweet Janes Gray

V&T's Butterfly Tank

V&T's Lilac Bow Pant

Sweet Shoes Metallic Purple Sweet Janes

We decided to split the Velvet & Tweed into two posts for boys and girls. So here you are with the girl stuff.

Schrieber has so many adorable dresses and short outfits, it was hard to choose. Although, we did manage to pick some favs.

We couldn't get over how gorgeous the Layered Voile Dress is!!! Oh my!! Not only that it looks perfect with our silver metallic Sweet Janes.

We also liked the Yellow Blooms tank with the Gray Gingham shorts. So perfect with either the 2 tone Sweet Janes in gray, or for a more summery look, the metallic Pearl Sweet Janes.

We are loving all the purple this season! We paired up V&T's Butterfly tank with their Lilac Bow Pant and our purple metallic Sweet Janes.

Check out their website for more amazing finds! Their are so many more to pair up with Sweet Shoes!

Fashion Feature-Velvet & Tweed Boys

V&T's Tall Ship Button Up

V&T's Navy Pincord Shorts

Sweet Shoes Big Wave Slips in Navy/Teal

V&T's Aqua Gingham Dress Shirt

V&T's White Herringbone Short

Sweet Shoes Big Wave Slips in Gray/Teal

We are excited to share the new, up-and-coming brand, Velvet & Tweed. We met the owner, Tina Schrieber at Bubble New York when she launched the line last Spring. Schrieber formerly worked with Janie & Jack, Gymboree's upscale line.

Velvet & Tweed offers beautiful fabrics and elegant designs that can be dressed up or worn casual.

We love the tall ship and gingham button up shirts and pincord shorts, for boys. All of these are part of their Spring 2010 collection.

Velvet & Tweed's upcoming fall styles are equally beautiful.

This impeccable line is made in San Francisco, California.

We have paired their some of their boy styles with some of our Big Wave Slip ons for a hip, classic look perfect for the beach, a party or just a sunny afternoon at the park.

Check out their site to see what else you can pair up with you favorite pair of Sweet Shoes.

Fashion Feature-Mini Munster

We love owls and this one has a cool little scowl! Pair it with Mini Munster's Freaky Shorts and Sweet Shoes Big Wave Slips in red and gray!





Mini Munster's yellow dragon/dino T is our fav! Pair it up with gray Grid Lock shorts and Sweet Shoes Skate Waves in black and white!

Our pick of the day....Mini Munster. Created by an Australian couple with boys, the line is a perfect representation of the people behind it...laid back and edgy all mixed into one! We met Richie, the owner, at our very first trade show. It was love at first site for us with his creative and edgy designs. His characters have a Maurice Sendak feeling to them.
He primarily uses black, grays and reds, with the occasional splash of yellow or purple. They offer a range of t-shirts, one piece rompers and hoodies.
Mini Munster is an extension of his boys line, so as your child grows you don't necessarily have to give up your favorite Munster T. Missie Munster was launched last year for toddler girls. We are waiting for the baby girl line to come out!
We picked a few of our favs for the season and paired them with some our styles.
Check out their site for stockists and don't forget to get your matching Sweet Shoes!

Sweet Shoes in Real Life-Pirate Baby

OK, seriously...can you say adorable? These images were sent to us from a customer who ordered the Sweet Skull Slips for her sons first birthday. Like we said before, we love to see our shoes on cute little baby feet. The cuteness factor is off the hook with this one! The photography is amazing too! If you are in the Dallas area click on the photography link below or one of the images above to find out more.

"All credits to Jael DeYoung Photography. We purchased these shoes for my son's first birthday, and we ABSOLUTELY love them!! I would also like to say that you all have UNBELIEVABLE customer service, and went above and beyond the call of duty to make sure our shoes got to us on time. Thank you.... we are big Sweet Shoes fans!"

Thank you for sharing and the kind words Jessica!

A Great Loss-Pete Toulios

It is with great sadness that we share the news of the passing of one of our vendors, Pete Toulios, owner of Lil Devil's Boutique in Long Beach. We are deeply touched by the sudden and unexpected loss of such a young and vibrant man. Our thoughts and prayers are with his loved ones. He will be greatly missed!

Sweet Shoes in Real Life-Zoe & Kelsey

Little Zoe


Zoe is admiring her Sweet Shoes Fringe Boots in camel.

Kelsey's Belly Pics

Kelsey included her Big Wave Slips in her maternity photo session. W are so honored!!! Can't wait to see the photo of her baby wearing them!

Another new feature to keep you paying attention! Sweet Shoes will be featuring "Sweet Shoes in Real Life." Photos of your baby, or in this case your belly. Send them in and we will feature them on our blog. There is no lifestyle shot like real life. We love to see adorable babies wearing our shoes, so please send in your photos for us to share! Send to info@sweetshoes.net

Fashion Feature-Shirin NYC, Baby Star & More

Chic-y, chic-y baby....that's what comes to mind when I see these darling T's from Shirin NYC. Founder, Shirin Roubeni, is an artist turned designer and "t-shirt couturier." Her artistic background got her experimenting in her parents basement with screen printing, which eventually grew into a brand for women and kids. So good news, if you like the line as much as we do, you can get something in your size, too!
As for the "miniature" versions, Shirin nails it! Her earthy designs are both, simple and sophisticated. They are printed on all organic materials with water based inks.
Shirin's beautiful designs can be paired with so many things, we had a tough time narrowing it down.
Check out our choices!!

Chic Baby

The bird tank was our fav, hands down! Love the ruffle on the shoulder! We paired it with a Baby Star organic dark denim skirt with a ruffle down the front, some organic, charcoal Baby Legs and our Silver Sweet Jane's! Since some days are still cold here(and we love Baby Legs), we included leg warmers. For summer days, lose the warmers and you have the perfect, hip little get up!


Funky Fresh







The owl T came in at a close second. It is just such a Shirin signature design, simple and sophisticated. And owls are just cool!
We paired it up for another cooler weather choice with options!
Baby Gap has these adorable tulle skirts. Throw on some knee hi socks from Knuckleheads(I see more of Knuckleheads in our future) and a pair of Sweet Shoes Fringe Boots in black and your funky little one will be setting the playground trends. I want this outfit for myself!
This uber cool owl top would also look perfect with a pair of denim shorts and the boots!


Mini Me







This leopard T just screams mini-me! It is such a shrunk down version of one I have in my own closet. Pair it up with Baby Star Organic Jane Jeans and spice up the look with some bright, fun metallic Sweet Jane's. We picked purple, but almost any of the colors would do!! Who doesn't like jeans and a T-shirt?I think I want this outfit, too!

Baby Star is another amazing brand created by a mother, Dana Bach-Johnson, looking for hip and functional choices! The result is a wide variety of blankets bibs, bedding and apparel. We love the organic denim. Not only are they hip, you will still have money for the college fund!